Project Details
Objective
Reimagine Infosys’ recruitment narrative by shifting focus from mere job roles to pure emotional resonance. Attract top talent by showcasing genuine employee experiences and the company’s people-first culture.
Idea
We created ‘My Infosys,’ a heartfelt campaign sharing authentic stories of care, growth, and belonging. It helped strengthen the human bridge between brand promise, employee pride, and long-term talent aspirations.
Outcome
The campaign struck a chord, ran extensively and boosted Infosys’ employer brand. It attracted top-tier candidates, fostered loyalty and reinforced Infosys as a place where careers and people truly thrive.
Client
Infosys Technologies
Agency
Pinxit Blue
Category
Campaign
Year
2013
